Johanna Johnson Bridal | BLACK LABEL Collection

 In Dress

Johanna Johnson Bridal | BLACK LABEL collection

Australian bridal designer Johanna Johnson never. ever. disappoints. If like me you’re a lover of the vintage glam look [think hollywood siren mixed with art deco decadence] you’re probably already [or just about to be!!] a huge JJ fan!

Recently though, I’ve been crushing over an altogether more laid back and luxe kinda look. ‘Boho glam’. It’s still a v. glam look, just waaaay more chilled and deliciously care free.

To me Johanna Johnson’s Black Label Bridal Collection is the absolute epitome of bridal boho glam. So, if your look is more minimal and mussed up with just a hint of rock chick cool and you love a dash of old school glamour, then perhaps this black label collection and the ‘boho glam’ look is for you?

Johanna Johnson Bridal | BLACK LABEL collectionJohanna Johnson Bridal | BLACK LABEL Collection

Black Label is a chic fashion collection that holds true to Johanna Johnson’s renowned design, quality and craftsmanship, at a more modest price.

Johanna Johnson Bridal | BLACK LABEL CollectionJohanna Johnson Bridal | BLACK LABEL collection

Hand-made in Australia, the collection offers brides the indulgence of mixing and matching new statement bridal pieces, featuring delicate silk camisoles, playful knee length tulle skirts, and metallic heels through to floor length heavy silk gowns.

Johanna Johnson Bridal | BLACK LABEL collectionJohanna Johnson Bridal | BLACK LABEL collectionJohanna Johnson Bridal | BLACK LABEL collection

Exclusive bridal gowns range from AUD $1000 – $2500, with luxury lifestyle pieces starting from AUD $580. As well as the more traditional bridal colour-ways, the collection is available to order in an exclusive colour palette suitable for debutant balls, formal events and red carpet moments.


The collection is available in the Sydney Flagship store and can be pre-ordered through the Johanna Johnson online store.


Johanna’s designs are requested from around the world by exclusive clientele such as Meryl Streep, Christina Hendricks, P!nk, Madonna, and European Royalty. The same team of craftsmen that create Johanna’s gowns seen on red carpets around the world are the team producing this quality diffusion line, providing a luxury red carpet moment for every fashion budget.

Johanna Johnson Bridal | BLACK LABEL Collection

Shot on location in Melbourne, Australia, the Black Label film is Johanna’s latest creative offering. Created and directed by Johanna, the film was shot, edited and produced by Scott Kingman (a founding member and co-writer of the Melbourne band ‘The Alternative’). Scott also co-wrote and produced the beautiful song ‘Don’t Dance’, which the film is set to.

I don’t know about you, but I’ve totally fallen in love with all the sumptuous silks, fishtailed tulle and delicate french lace. Add in the glitzy JJ headpieces and I’m in bridal heaven. You?

Pop on over to Johanna Johnson and browse the full collection in close up detail! Want to see a ‘real life’ JJ bride? Check out this BEAUTIFUL wedding. Not biased about the gown. at. all.

p.s. have you voted yet? *hint hint ;)

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Showing 2 comments
  • Amy/Bride Chic

    Such simple and beautiful silhouettes!

    • Sonia

      Amaze aren’t they :)))

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