Why Millenials are Choosing Diamond Alternatives
As Millennials begin to get older and make major life decisions, they are shaking up dominant industries. It could probably be argued that millennials are changing the world. Those that fit into this age group have had a major impact on everything from internet-culture to the diamond industry and have completely changed how purchases big and small are made.
Behind this decision? Millennials want to get the best value in every purchase they make, including their jewellery purchases. They’re also much more concerned with how products and services impact the environment, as well as ensuring that business practices are ethical. Although diamonds have long since been the number one player in the jewellery industry, they aren’t always the best choice and Millennials are starting to realize they have other options.
However, the term “diamond alternatives” doesn’t just mean everything but diamonds. In fact, with the advent of lab-grown diamonds, this term has come to mean everything except naturally occurring stones.
Here are some of the top reasons that Millenials are choosing diamond alternatives to suit their jewellery needs.
Diamond Alternatives are Budget-Friendly
Mined diamonds are widely known for their high costs, but choosing a diamond alternative enables Millennials to purchase vibrant stones, sometimes with the same chemical and physical properties as a mined diamond, at a lower price point.
If you’re planning for your wedding, that money could go towards creating memories with your closest friends and family that will last a lifetime.
Diamond Alternatives Will Sooth Your Conscience
Irresponsible diamond mining paired with the upset of natural habitats should be a cause of concern for everyone.
Many Millennials have taken to supporting eco-friendly causes and making environmentally-friendly choices to help reduce their impact. This is still a primary goal, even when jewellery shopping.
Not to mention, they don’t have to worry about their money funding unethical action in the countries diamonds are mined in, which has always been a major concern. Many people became aware of some of the unsavoury and problematic results of the diamond industry. These so-called “blood diamonds” have been a major reason why people have shied away from purchasing mined diamonds.
Diamond Alternatives are Unique
Diamonds are a classic stone and are traditionally the go-to when it comes to wedding and engagement rings. In short? Diamonds are seen pretty much everywhere. While there’s nothing wrong with sticking to the classics, Millennials like to push the envelope and value individuality.
There are many gorgeous stones out there — from opals to bloodstones, the options are endless. Many Millennials are choosing to seek out unique rings that speak to their own individual personalities and aesthetics. That means they end up foregoing the traditional mined diamond option for variety and the result is a one-of-a-kind piece.
Millennials Love a Dupe
One of the most useful Millennial inventions? Life hacks and dupes. Okay, maybe they didn’t invent them, but they have been responsible for popularizing these tips and tricks to help others get through life a bit more smoothly. They’ve set their sights on the diamond industry by taking advantage of stones such as white sapphires, moissanite, and cubic zirconia.
Diamonds may be a girl’s best friend, but there are many situations when you might need a diamond simulant instead. For example, many pregnant women have a mock engagement ring made for when their fingers swell. Instead of buying another diamond, they might opt for a moissanite or CZ. This can also be the case for a ‘travel ring’ that one might wear if they’re worried about losing their valuable stone.
Diamond simulants are also great for costume jewellery, everyday wear, or to use as a placeholder for when you can afford something like a lab-grown diamond.
With Millennials paving the way, diamond alternatives are sure to become the next big thing in the jewellery industry. They’re already gaining popularity. However, regardless of your generation, it’s a good idea to take a look at some of the diamond alternatives that are currently available — you might just find your next piece!